SEO Article Writing: The Road to High Google Rankings
SEO article writing was once regarded as a quick way to get backlinks to your website. The theory was that the more articles you published on article directories, the more backlinks you would get, and the more backlinks, then the higher your Google PageRank. It's certainly true that this did work for a long time, and by submitting articles to hundreds of article directories you could get a whole heap of links that did help boost your rankings – but not any longer!
Google has got wise to the vast majority of ways used to game its indexing and ranking algorithms, and today's webmasters and bloggers have to think smart to get a good ranking. In fact, they have to smart enough to give search engine users what they want (good, solid information) and give Google what it wants (good, solid information – but unique, and not duplicated across the entire web!).
Here at Article Services, we fully understand this and have incorporated Google's wishes into our writing services. While we do offer an excellent article submission service, we submit your articles intelligently and in a way that meets Google's demands in minimizing supplicate content. You can read about our excellent submission service on another page by clicking that link.
The Importance of Article Writing Services
As we develop this website, you will ultimately find the SEO theory around which we write our articles, web content, blog posts and most of the rest of the work we do for our clients. Fundamentally, article-services.com provides you with web content, blog posts and promotional articles intended for submission for publication to article directories, ezines and blogs.
When we write these, we make sure they conform to the semantic analysis concepts used by Google's algorithms, such as its LSI (latent semantic indexing) algorithm. We are able to make the meaning of the article and the target keyword clear without having to repeat it so many times that it looks unnatural to you, and is downlisted or even not indexed by Google and other search engines.
Here at Article Services, I write most of the work myself. I am a retired industrial research chemist and mathematician, and have a good working knowledge of Google's algorithms. I have a grasp of how their statistical mathematical formulae operate and what they are seeking. I can help you get a good ranking without overuse of the target keyword or phrase.
Most people do not even understand what the term Keyword Density means! You can check out our views on this on our Keyword Density page. When we write articles for you, we maintain the KD at around 1.0 – 1.5% I believe that any more than this could be construed as lazy writing
What is Lazy Writing?
I use the term 'lazy writing' to refer to cheap, outsourced writing that tends to lack original research. It is usually copied from other subject matter on the web and slightly rewritten in an attempt to make it seem original. Lazy writing is also usually characterized by keyword repetition, with little attempt at including lots of semantic relevance such as synonyms and relevant phrases.
It also tends to include a lot of fluff, used to pad out the word count. Because such writers are not writing for their own websites, they have no incentive to carry out extensive research – they get paid anyway! That is a very negative way to do business, but it is also all too common! Such work tends to be excessively keyword-rich, and indexing algorithms or robots tend to pass them by.
LSI and Semantics in Article Writing
The use of variable vocabulary with semantic relevance to the theme of the content will supersede keyword repetition every time with Google. 'Cat, cat, cat' will not succeed nearly as well with Google's LSI and other algorithms than 'cat, feline, kitten.' Use each of these in 100 words and you are comparing 1% KD with 3% - in this case Google will like the 1% because the other 2% is not keyword repetition but semantically related terms. If you have a writer who knows this, then you have a greater likelihood of success with your article or web content.
While on the subject of keyword density, Google gives most weighting to keywords in the visible page title. It should also be visible in the hidden Meta title tag in the head section of the HTML (this Title tag should be no more than 512 pixels at Google's standard listing font of Arial 16pt - including spaces). This is the title that will be visible in your Google listing.
Next weighting is to the keyword in the first 100 characters. It should also be shown once in the Description Meta tag in the head section of your HTML. This is the snippet that appears below the title in your Google listing, and should be no more than 156 characters long including spaces.
What Article Services Offers
Article Services will always format your page or article title so it conforms to this requirement. It can then also be used as your HTML Title tag. We also provide a Description with every web content article that conforms to the 156 character rule. If your article is intended for sub mission to article directories, we also give you a Summary and a text and HTML Author's Resource containing two links to your website.
These may be small touches to us that indicate our professionalism and commitments to our clients, but they are significant to you because they can make the small difference between success and failure. It's the little things that count - and the little things that Google are looking for can decide whether you succeed or not. We know that, which is why we are so successful in what we do! You be the same!
We will also provide headings in our articles for you. You should put these in H2 tags if the blog or article directory allows you to. Titles are generally put in H1 tags. Google gives extra SEO weighting to keywords contained in titles and headings using these tags.
Our page writing blog posts states that we can add these tags ourselves to your posts if you allow us to enter the post directly into your dashboard. This would be as a draft, so you can publish it or not, but it does allow me to make sure it passes whatever SEO plugin you use. I prefer Yoast and its SEO traffic light system! You might prefer All-In-One or something else.