GOOGLE     ALGORITHMS

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GOOGLE 'FARMER' ALGORITHM

The purpose of the so-called Google 'Farmer' algorithm (Google refers to it as Panda) is to take the offensive against web pages offering poor quality content that do not provide useful information to the reader.

This includes content  published on so-called,content farms' that offer poor quality scraped information that many webmasters are using either as a source for web page content or as a direct information source by means of live anchor text linked to the farm.

Google are finally reacting to complaints from those that are disgruntled at being offered useless web pages from a search engine that is purported to be the world's #1. However, it's not only Google algorithms that have been incapable of filtering out this type of spam, but also those of all the other search engines.

While Google's  objective with the Google Farmer algorithm is admirable, it may not be proving so useful in practice. So far, there have been several tangible and observable results but most of the visible action will be seen as the days roll on, and Google's indices and listings are revised.

Of course, it might take a few weeks until the Google dance  brings evidence of radical changes to the SERPs of those 'farms' and the Google Farmer algorithm weeds out those web pages that do no more than iterate information from them. Nevertheless, even some of the websites mentioned on the Google 'Hit List', such as the Wize Geek, can hardly be described as useless content farms offering low-grade information. 

There is currently a degree of hysteria going around the online marketing community, particularly with those that rely heavily upon article marketing as a marketing technique.  Although the situation is complex, as the dust settles one Google's main objectives will likely be attained - to delist or drop pages down in the rankings that have been:

• Spun from a 'master' page or article
  


• Poorly and insufficiently rewritten from PLR articles


• Badly written with little to offer the reader


• Very short, with under 250-400 words


• Full of significant errors in spelling and grammar

Such pages will be under threat of losing their listing position.May have already gone, and article directories such as Ezine Articles have lost the vast majory of their web presence - over 90% in some cases.

This is a complex topic, and it is difficult to make generalizations, but in order to help you understand it better I have written (and I am still writing) a series of articles and observations that I shall send to you free of charge.

To enable me to do so for all of my visitors and customers, please complete the form below.  You will receive the first part by return and then one more part every two days. I cannot say how many parts there will be because I don't know. The more I write and investigate, the more information becomes apparent.

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